Telling the Waikato Story: Cambridge Farmers’ Market; 2 July 2016

Waikato Story photographer Cambridge Farmer's Market Victoria Square Cambridge Waikato July 2016

Published Friday 9 December 2016. Photograph made 2/7/2016.

I said at the time ‘this is rather akin to the Regional Council running the buses‘. The bus service is actually quite good; could do with some promotion, but it does what it does. And yes, it is easy to criticise, and no, I am not the target audience or market. Not even close. But. But. My gut reaction today, upon seeing this project, is much the same as when I made this photograph of the Telling the Waikato Story crew on the ground in July. How can I describe it? A stock image version of our place? A paint by numbers promotion? Who is this aimed at? Apologies; I mean, what is the target demographic? And yes, for good measure, what is Waikato? It’s kind of like that slide show your regional council make you watch in order to promote the promotion of your region. But then I’m not in that loop.


ref: Scoop  | Waikato Story

Victoria Bridge Leamington & Cambridge New Zealand

Victoria Bridge Waikato River Cambridge New Zealand

Victoria bridge; the High Level Bridge as it is known by one and all. Officially opened on the 21st of December 1907 the bridge was imported in kit set from Kansas. The first braced steel arch bridge constructed in New Zealand it was erected from both sides of the river, meeting in the middle. In 2014 an upgrade included widening both footpaths by 40cm to provide a safer space for pedestrians, cyclists and mobility scooters.

© Michael Jeans | +64 27 496 3802 | Cambridge New Zealand |